NCL Aqua Inaugural Sailing Lead Up Post

Overview: Designed a lead-up social media campaign announcing TPI's invitation to cover the inaugural sailing of Norwegian Cruise Line's newest ship, Norwegian Aqua. The post served as the kickoff to a series of event coverage, building anticipation and encouraging audiences to follow along throughout the experience.

Objective: Generate excitement ahead of the inaugural sailing while increasing awareness of TPI's exclusive media access and encouraging audiences to engage with the upcoming event coverage.

My Role:

• Developed the creative concept

• Researched the ship and inaugural sailing

• Designed the promotional social media graphic in Adobe Photoshop

• Published the content across TPI's social media platforms

Tools Used:

• Adobe Photoshop

Skills Demonstrated:

• Graphic Design

• Social Media Marketing

• Campaign Planning

• Event Marketing

• Brand Storytelling

• Research

• Visual Communication