Mother’s Day Social Post

Overview: Designed a Mother's Day social campaign celebrating the mothers across TPI by highlighting their favorite travel memories. The graphic combined employee storytelling with the company's travel-focused brand, creating a more personal and engaging holiday post.

Objective: Celebrate Mother's Day while strengthening TPI's community-focused brand by showcasing the people behind the company through meaningful travel memories.

My Role:

• Developed the creative concept

• Coordinated the collection and organization of employee photos and travel memories

• Designed the final graphic in Adobe Photoshop

• Published the content across TPI's social media channels

Tools Used:

• Adobe Photoshop

Skills Demonstrated:

• Campaign Concept Development

• Graphic Design

• Internal Brand Marketing

• Content Strategy

• Visual Storytelling

• Cross-Team Collaboration

• Social Media Marketing