How to Pitch to your Local Media Webinar Recap

Overview: Created an educational carousel that repurposed key takeaways from a webinar hosted by TPI President/CMO Jenn Lee in partnership with Travel Professional News. The graphic transformed long-form webinar content into an engaging, easy-to-digest resource for prospective and current travel advisors.

Objective: Extend the reach and lifespan of the webinar by converting valuable educational content into a shareable social media asset that continued to provide value beyond the live event.

My Role:

  • Attended and analyzed the webinar

  • Identified the most valuable discussion points

  • Designed the educational carousel in Adobe Photoshop

  • Optimized the content for social media

  • Published the final asset across TPI's social channels

Tools Used:

  • Adobe Photoshop

Skills Demonstrated:

  • Content Repurposing

  • Graphic Design

  • Educational Content Creation

  • Information Design

  • Content Strategy

  • Social Media Marketing

  • Marketing Communication

Design Preview: