European Christmas Markets

Overview: To build excitement around TPI's European Christmas Markets FAM trip, I created the introductory social media graphic for a multi-post campaign documenting the experience. The post served as a teaser, encouraging audiences to follow along as the trip unfolded.

Objective: Introduce the European Christmas Markets content series, generate anticipation for upcoming coverage, and drive engagement throughout the campaign.

My Role:

• Researched the featured Christmas markets

• Developed the creative concept

• Designed the campaign launch graphic

• Published the content across social media platforms

Tools Used:

• Adobe Photoshop

Skills Demonstrated:

• Campaign Planning

• Graphic Design

• Content Strategy

• Creative Concept Development

• Research

• Social Media Marketing

• Brand Storytelling

• Visual Communication