Travel Advisors Matter Because…
Overview: To celebrate Travel Advisor Day, I created a montage featuring employees from across the company sharing why travel advisors matter. By combining authentic staff responses into a single video, the content highlighted TPI's appreciation for its advisor community while creating an emotional, brand-driven message.
Objective: Celebrate Travel Advisor Day by recognizing the impact of travel advisors and strengthening TPI's connection with its advisor community through authentic, employee-driven storytelling.
My Role:
Developed the creative concept
Coordinated filming across the office
Directed and filmed employee interviews
Edited the final video
Published the video across social media channels
Tools Used:
Final Cut Pro
Skills Demonstrated:
Brand storytelling
Video production
Interview production
Content strategy
Video editing
Creative direction
Project coordination
Social media marketing
Internal communications
Community engagement
Final Deliverable: